Disclosed herein are systems, methods, and computer-readable media for quantifying visibility into a search engine and into search results for a specific query into a search engine. A system configured to practice the method obtains a first set of search results from a search engine, using a name of an entity and at least one additional search term relating to attributes of the entity, and obtains a second set of search results, from the search engine, using the name without the at least one additional search term. The system determines what search results in the first set of search results are in the second set of search results. Then the system can generate an indicator that relates information about how many results from the first set of search results were in the second set of search results to a total number of results in the first set of search results.