Peer-to-peer approaches to servicing subscriptions to information feeds are generally disclosed. Network nodes may exchange information about information feeds that they can provide to other nodes, and other information about information feeds to which they may be interested in subscribing. Any of a variety of techniques may then be applied to allow the nodes to negotiate for feeds to which they may be interested in subscribing. For example, each node may apply algorithms that service feed subscriptions of other nodes on a prioritized basis, prioritized for example based on which other nodes service subscriptions in return.