The invention is a method of customizing a memory lifespan management policy of an electronic token. The electronic token is intended to be connected to a device able to establish a wireless channel. The electronic token has a microprocessor, a communication interface, a first memory intended to comprise said memory lifespan management policy, first means for exchanging data with a distant machine by means of a wireless channel established by said connected device, second means for applying said memory lifespan management policy in said electronic token, and third means for updating said memory lifespan management policy. Said method comprises the steps of—sending data from the distant machine to the electronic token by means of a wireless channel,—updating said memory lifespan management policy as a function of data received from said distant machine.