A computer implemented method is disclosed. The method includes determining, at a set-top box device, that a plurality of menu items in a menu includes a particular menu item associated with a content item that is to be promoted when displaying the plurality of menu items in the menu. The method further includes displaying the plurality of menu items in the menu. A determination is made at the set top box whether to display a promotion of the content item. In response to determining to display the promotion, the promotion of the content item is displayed beside the plurality of menu items, and a right command is enabled allowing a cursor position to jump directly to the particular menu item from a different menu item of the plurality of menu items. The jump is performed after a single application of the right command, where the different menu item does not have a restriction as to a position in the menu. In response to determining not to display the promotion, the right command is disabled.