An information reproducing control apparatus, a display device, a control method, and a storage medium are disclosed, the control apparatus includes a display control device for controlling to display a reproducing point in sequential content data; an operating device including an operator, a user being able to directly touch the operator, the operator being used for designating a desired point of the content data as a new reproducing point; a specifying device for directly specifying a reproducing point corresponding to the new reproducing point. The operator having an operation area including one end portion provided along with one end portion of a display area of the elapsed time on the display device and the other end portion provided along with the other portion of the display area of the elapsed time on the display device.