An apparatus for allocating a resource in a wireless communication system using an orthogonal frequency division multiple access (OFDMA) scheme includes an analysis unit to analyze a signal received from a terminal over a channel to determine characteristics of the channel; an allocation unit to allocate a first frequency band to the terminal based on the characteristics of the channel; and a frequency hopping unit to perform frequency hopping from the first frequency band to a second frequency band after a first time period. A method for allocating the resource in an OFDMA wireless communication system includes analyzing a signal received from a terminal over a channel to determine characteristics of the channel, allocating a first frequency band to the terminal based on the characteristics of the channel, and performing frequency hopping from the first frequency band to a second frequency band after the first time period.