A parking assist apparatus for guiding a vehicle to a target parking position includes an initial position guiding unit configured to generate an initial position guiding path at a predetermined timing, the initial position guiding path leading from a current position of the vehicle to an initial position where vehicle guidance to the target parking position is started. The initial position guiding unit is also configured to guide the vehicle along the initial position guiding path to the initial position. The apparatus also includes an obstacle detecting unit configured to detect an obstacle around the vehicle. When the obstacle detected by the obstacle detecting unit is located along the initial position guiding path, the initial position guiding unit generates the initial position guiding path such that the obstacle detected by the obstacle detecting unit can be avoided.