Enterprise related alert messages are distributed via the Emergency Alert System (EAS). The enterprise community (e.g., a company, a business, or a firm, a school, a corporation, a department of transportation, a law enforcement agency, commuter service, or the like) is provide the ability to distribute enterprise related information via the EAS. Enterprise related alerts can be generated automatically, semi-automatically, and/or manually. Enterprise related alerts can be used to notify TV and radio broadcasters.