In a liquid crystal display device performing alternating-current driving, at least one of a gate voltage amplitude Vgp−p(p) upon application of a positive polarity voltage and a gate voltage amplitude Vgp−p(n) upon application of a negative polarity voltage is changed in accordance with a liquid crystal driving frequency. Thus, an effective value of a liquid crystal application voltage in a positive polarity is set to be equal to an effective value of a liquid crystal application voltage in a negative polarity irrespective of the liquid crystal driving frequency, so that flicker is prevented from occurring when the liquid crystal driving frequency is switched. As the liquid crystal driving frequency is low, a gate low voltage Vgln after application of the negative polarity voltage is set to be low. Thus, a leak current from a TFT is reduced in the negative polarity, and a liquid crystal element is improved in voltage holding ratio.