A method of sending a message using a business card with data encoded on a surface, and a mobile phone. The data includes an identifier which uniquely identifies the surface and the mobile telephone senses the coded data to determine the identifier. Using the identifier, the phone retrieves a representation of the business card, which has a plurality of fields, one of which being a messaging field. The business card is displayed on the phone such that the messaging field can be user selected, a message generated and transmitted to a communications address retrieved from a database.