Techniques for republishing event data are provided. An event data repository contains event records defining real world events. Users request instructions for republishing event data. The request includes data identifying a set of event data and display characteristics for republication. In response to the request, event data display code is provided back to the client. The user may use the event data display code to display event data on the user's own web pages or applications. When the event data display code is processed by a web browser application, a request is sent to the events repository, which provides the identified set of event data in response. The event data is displayed to users at the web browser using the display characteristics specified by the client.