Apparatus and methods for embedding and associating triggers within a promotion or other similar content element with the event being promoted are disclosed. In one exemplary embodiment, consumer premises equipment (CPE) such as a digital set-top box is used to interface between the user and an external network (such as an HFC cable network) and facilitate the user selecting and scheduling viewing or recording of a subsequent event (e.g., broadcast movie) via the promotion itself. The trigger(s) within the promotion allow the user to contemporaneously select the promoted event for viewing, recording, etc. without any further action. The trigger(s) then initiates tuning of the user's receiver to the scheduled event at the appropriate date and time. This approach obviates additional actions by the user (such as programming their DVR), and also permits the user to commit to viewing the event when their interest level is highest; i.e., contemporaneous with the promotion.