When a signal-to-noise ratio affecting radio communication becomes sufficiently low, then the data transmission rate is responsively decreased in compensation. The signal-to-noise ratio of the communication link is thereby increased. Data for multiple different services is transmitted in data packets between two radios. By allocating one part, or time slot, of the data packet's payload to one service, and allocating another part, or time slot, of the data packet's payload to another service, communications sessions for multiple services can be maintained concurrently. Services are prioritized relative to each other. In case the signal-to-noise ratio becomes too low, data packet portions that are related to lower-priority services can be omitted from some data packets before those data packets are transmitted. Data remaining in the packet can be sent at a reduced data transmission rate without causing the quality of service for the remaining packets to fall below the minimum required level.