Customers obtain customized textile materials by selecting style, shape, size, pattern and color for an undyed textile product. Based on a selection made by the customer, the textile product is transformed by a dyeing operation performed on a single item (or multiple items selected to be dyed the same) to yield a product, such as a shirt, pants, or jacket, which has a color and pattern of his or her own choosing, in the size and style he or she desires. The process can be performed in a retail setting using a dye apparatus which allows the process to be viewed by the customer. To enhance the educational and entertainment experience of the customer, the dyeing operation can be performed in a transparent tank or water kettle in the retail outlet so that the customer can view, for example, the garment as it is being dyed to the customer's specifications.