A comparison method and system including retrieving by a computer, first data associated with first interactions between users associated with social networks. The computing system generates a first graph illustrating the first interactions. The computing system identifies targeted users associated with a marketing plan for the users. The computing system enables the marketing plan and retrieves second data associated with second interactions between the users. The computing system generates a second graph illustrating the second interactions, compares the second graph to the first graph, and generates a third graph illustrating first order differences between the first interactions and the second interactions.