Invention Grant
- Patent Title: Computer-implemented marketing optimization systems and methods
- Patent Title (中): 计算机实施营销优化系统和方法
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Application No.: US12194826Application Date: 2008-08-20
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Publication No.: US08296182B2Publication Date: 2012-10-23
- Inventor: Manoj Keshavmurthi Chari , Balaji Gopalakrishnan , Yi Liao , Michelle Gail Opp
- Applicant: Manoj Keshavmurthi Chari , Balaji Gopalakrishnan , Yi Liao , Michelle Gail Opp
- Applicant Address: US NC Cary
- Assignee: SAS Institute Inc.
- Current Assignee: SAS Institute Inc.
- Current Assignee Address: US NC Cary
- Agency: Jones Day
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q10/00

Abstract:
Computer-implemented systems and methods are provided for determining an action item from a global set of action items for a plurality of customers based on an objective function, a plurality of individual constraints, and a plurality of aggregate constraints. A plurality of offer sets is generated for each customer. An approximate highest reduced adjusted objective for each of the offer sets for each customer is calculated, and the customers are bucketed based on the highest adjusted objective value associated with each customer. The buckets are collapsed into a single bucket record containing a plurality of aggregate offer set columns, and an aggregate offer set column is selected from each bucket record for each bucket. Each bucket associated with a selected offer set is disaggregated, and the action item included in the selected offer set is stored in a computer-readable memory.
Public/Granted literature
- US20100049535A1 Computer-Implemented Marketing Optimization Systems And Methods Public/Granted day:2010-02-25
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