A server farm includes a plurality of server devices. The plurality of server devices includes a plurality of topology service endpoints and a plurality of target service endpoints. A client computing system sends a topology service request to one of the topology service endpoints. In response, the topology service endpoint sends target service endpoint Uniform Resource Identifiers (URIs) to the client computing system. When a client application at the client computing system needs to send a target service request to one of the target service endpoints, the client computing system applies a load balancing algorithm to select one of the target service endpoint URIs. The client computing system then sends a target service request to the target service endpoint identified by the selected one of the target service endpoint URIs. In this way, the client computing system may use a load balancing algorithm appropriate for the client application.