A system and method providing a personal electronic communication incorporates the use of image tags which designate a desired dynamic imaging server and a corresponding image chain to dynamically create a customized image that is associated with the personal electronic communication. Upon receipt of the personal electronic communication, the personal electronic communication is parsed to identify an embedded image tag. A dynamic imaging server designated by the image tag is then used to dynamically create, manipulate and transfer customized images back to the recipient of the personal electronic communication based on the image chain corresponding to the image tag. The image chain may be included within the image tag or the image tag may include reference information designating the image chain.