A vehicle navigation system is described that includes a map display controller that is able to control display of a map with facilities and moving images, including balloon icons, associated with the facilities. The moving images are controlled to move relative to the various facilities. The map display controller operates such that when a user touches a display screen of the navigation system at a particular position, moving images are controlled to be displayed as moving toward the particular position. In addition, if the user causes the map to be scrolled by an operation unit, the moving images are controlled to be displayed as moving toward a center of the map as displayed according the performed scroll.