An apparatus comprising a video transcoding engine (VTE), a video source storage (VSS) coupled to the VTE, a network engine (NE) coupled to the VTE and in communications with a plurality of user devices, and a media management system (MMS) coupled to the VTE, the VSS, and the NE, and in communications with the user devices, wherein the VSS comprises an original video source (OVS) and an adaptive video source (AVS) that corresponds to the same video content, and wherein the AVS comprises a content format that is more frequently delivered to the user devices than a plurality of other delivered content formats of the video content other than the OVS.