The image processing apparatus includes: a color conversion unit color-converting an image signal of a first color space into that of a second color space by using a color conversion characteristic defining a correspondence relationship between the image signals of the first and second color spaces; an adjustment unit adjusting the image signal of the second color space, in accordance with a change in the color conversion characteristic; a correction unit correcting a conversion factor group for adjustment used when the image signal of the second color space is adjusted; and a judgment unit judging whether the conversion factor group needs to be corrected, on the basis of a color measurement result of a second color sample group including color samples the number of which is smaller than that of color samples in a first color sample group on which color measurement is performed to create the conversion factor group.