An image processing apparatus includes a management unit configured to manage a template arranged to determine the placement of an image, a clipping unit configured to clip a part of a first image, and a placement unit configured to dispose a second image clipped from the first image by the clipping unit on the template, wherein the clipping unit clips the second image from the first image so as to include a region which maintains the aspect ratio of a region of the template where an image is disposed, and also includes the first image as much as possible.