An information processing apparatus recognizes an object from plural images captured by a image capture device, decides an outline of the recognized object, and calculates average luminances of the inside and the outside of the decided outline. Further, the information processing apparatus determines that a difference between the average luminances of the inside and the outside of the outline is equal to and more than a predetermined value, generates an adjustment image which make gradation increase so that a luminance of any one of the inside and the outside of the outline increases when the difference is equal to and more than the predetermined value, the any one of the inside and the outside of the outline having a lower average luminance than another one. The adjustment image is projected onto the object by a projection device, and then captured by the image capture device.