A transfer device includes: a transfer roll that transfers a toner image formed on an image holding body to a transfer subject medium; a first holding member that holds the transfer roll rotatably; a pressure contact member that brings, via the first holding member, the transfer roll into pressure contact with the image holding body; a second holding member that holds the first holding member swingably and movably; and a pressing member that produces a pressing force for bringing the pressure contact member into pressure contact with the first holding member and the second holding member in a state that the first holding member is inclined from the second holding member.