An on-board interactive electronic system for a vehicle including an operating module with a plurality of operating elements for selecting a parameter of a plurality of parameters or a specific value of the parameter. The value and the parameter may be addressed by operating at least one operating element of the operating module. The on-board interactive electronic system includes a configuration module for determining a specific parameter or a specific value of the parameter that a user wants to address, and for assigning the parameter or the value to at least one operating element, so that the parameter or the value is addressed when the at least one assigned operating element is activated.