Apparatus and methods are described for assisting a requestor to identify and reserve a resource that meets the need of the requestor's request. For example, a request can be augmented using augmentation data, such as current position and requestor preferences, and resources are located and ranked according to their match against the augmented request. A person who is the requestor may engage in another attention demanding task, such as driving a car, while resources well matched to preferences are located. Preference data may be determined from social network data, a preference file, and/or other sources.