A computer-implemented system and method are described in which an appropriate pricing structure for a new stationery design is identified by automatically comparing attributes of the stationery design with attributes of existing stationery designs which have assigned pricing structures. In one embodiment, the attributes are prioritized such that certain attributes are weighted more than other attributes when determining an appropriate price structure. For example, in this embodiment, a search is initially performed for a price structure of an existing stationery product which shares all of the same attributes as the new stationery product. If a match is not found, then the least significant attribute is removed from the set of search criteria and another search is performed. This process continues until an existing pricing structure of a stationery product which shares the most significant attributes of the new stationery product is identified. Once the pricing structure is identified, the designer has the option to modify the pricing structure and create a new pricing category, which is then stored in a database with other pricing categories.