There is proposed a method of side-loading content onto a mobile device, preferably using a WiFi connection, from a network content store and storing it on the device for viewing later. The method automatically determines when to delete stored content, and more importantly, what content should be transferred over the network in the first instance. The system comprises a content manager which takes into account various parameters to determine what should be transferred and, if required, what should be deleted from the device. The parameters used include user profiles, size of a potential download, as well as available storage space on the device and the predicted duration the device will be in range of a wireless hotspot or broadcast network.