A photographic apparatus comprises a monitor, a face detector, and an electronic zoom controller. The monitor displays a first through-image based on image data. The face detector performs face detection on an image of an area displayed on the monitor, based on the image data. The electronic zoom controller performs first electronic zoom control that enlarges and displays a second through-image corresponding to a predetermined area including a face area detected by the face detector, to the size of a display area of the first through-image, on the monitor. The electronic zoom controller performs second electronic zoom control that enlarges and displays an intermediate through-image corresponding to an intermediate area including the predetermined area and larger than the predetermined area, to the size of the display area of the first through-image, on the monitor, before performing the first electronic zoom control.