A transfer device is provided and includes: a rotatable transfer roller; and a controller controls a balance of a pressure contact force exerted on the transfer roller in the axial direction, the controller including: a bearing member; a movable holding section that holds the bearing member; and a stationary holding section that holds the movable holding section. The movable holding section and the stationary holding section oppose each other by way of opposed surfaces, an adjustment unit is inserted into one of the opposed surfaces, and the movable holding section and the stationary holding section are arranged in such a manner that an extremity of the adjustment unit contacts the other of the opposed surfaces.