Invention Grant
- Patent Title: Generating targeted paid search campaigns
- Patent Title (中): 生成有针对性的付费搜索广告系列
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Application No.: US13342776Application Date: 2012-01-03
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Publication No.: US08311997B1Publication Date: 2012-11-13
- Inventor: David Robert Kauchak , Monifa Akanke Porter , Shreehari Manikarnika
- Applicant: David Robert Kauchak , Monifa Akanke Porter , Shreehari Manikarnika
- Applicant Address: US CA Foster City
- Assignee: Adchemy, Inc.
- Current Assignee: Adchemy, Inc.
- Current Assignee Address: US CA Foster City
- Agency: Baker Botts L.L.P.
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30

Abstract:
In particular embodiments, annotating each keyword of a plurality of keywords with one or more labels of a plurality of labels, comprising: for each label, computing a score for the keyword document corresponding to the keyword and the label using an annotation model; and annotating the keyword with a specific label where the keyword document corresponding to the keyword and the specific label have the highest or the lowest score. Constructing a classifier based on a plurality of training keywords. For each keyword of the plurality of keywords, for each label annotating the keyword, calculating a second index-wise product between a word count vector of the keyword document corresponding to the keyword and a word count vector of the label document corresponding to the label; and predicting whether the label annotating the keyword is correct using the classifier with the second index-wise product as an input to the classifier.
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