An information processing apparatus for controlling programming of a timer recording of a specific television broadcast program includes the following elements: an extracting unit configured to extract program specifying information from audio data or video data of a program; a specifying unit configured to specify a program to be timer-recorded on the basis of the program specifying information extracted by the extracting unit; a presenting unit configured to present information for prompting a user to program a timer recording of the program specified by the specifying unit; and an accepting unit configured to accept the programmed timer recording of the program specified by the specifying unit.