A method of assigning a place to a customer, including the steps of: determining a set of business rules associated with the provision of the place to the customer; determining a set of available places, the or each of the set of available places having one or more attributes; determining one or more customer preferences in respect of the one or more attributes; applying the business rules to define a set of allowed combinations of place and customer; determining a score in relation to the set of allowed combinations of place and customer; selecting the highest scoring allowed combination from the set of allowed combination of place and customer; and assigning the place to the customer based on the highest scoring allowed combination.