A system and method for determining physical location of an electronic display device located in a retail establishment of a retailer may include a support structure mechanically coupling the electronic display device to a fixture in the retail establishment. The fixture may be located at an identified location of the retail environment established by the retailer. An input device may be in communication with the electronic display device and configured to receive an entry of an identifier indicative of the identified location into the electronic display device. A transmitter may be coupled to the electronic display device and configured to transmit the identifier of the identified location to a remote location from the electronic display device for determining physical location of the electronic display device in the retail establishment.