According to embodiments described in the specification, a method, system and apparatus for managing notification profiles is provided. The method comprises acquiring, at an image acquisition module of a portable electronic device, an image of a graphical indicator. The graphical indicator comprises a machine readable representation of data identifying one of the plurality of notification profiles. The method further comprises extracting from the image the data identifying one of a plurality of notification profiles maintained in a memory of the portable electronic device. The method further comprises selecting the one of the plurality of notification profiles corresponding to the extracted identifying data as an active notification profile.