A system, method, and computer program product are provided for recommending web content to a user. In one embodiment, a user is directed to a page of a website, the page including links to a plurality of subpages. Additionally, a number of visits by the user directed from the page to each of the subpages are tracked. Further, one of the subpages with a highest number of visits is designated as a new entry page for the user. Moreover, the user is automatically redirected to the new entry page during subsequent visits by the user to the website.