A video content network having a plurality of program channels is operated, and a target time slot for an enhanced advertisement is identified. At least some of the plurality of program channels have programs scheduled during the target time slot. The target time slot is signaled to a plurality of terminals connected to the video content network. Each of the terminals is viewing a given one of the program channels prior to the signaling. Responsive to the signaling, the programs scheduled during the target time slot are effectively paused at a program time corresponding to a beginning of the time slot, and the enhanced advertisement is caused to be displayed on the terminals. Responsive to an end of the enhanced advertisement, the programs scheduled during the target time slot are resumed at the program time corresponding to the beginning of the time slot. Thus, substantially all viewers of the video content network during the target time slot are exposed to the enhanced advertisement regardless of which of the plurality of program channels the viewers were watching during the target time slot.