In an example embodiment described herein is an apparatus comprising a wireless transceiver and channel selection logic coupled to the wireless transceiver and operable to select an operating frequency for the wireless transceiver. The channel selection logic is configured to reserve a dedicated channel having a special identifier. The channel selection logic is configured to have the wireless transceiver advertise the dedicated service on a normal operating frequency. The channel selection logic is responsive to receiving a request from a wireless device via the wireless transceiver on the normal operating frequency to use the dedicated channel to switch to the dedicated channel and establish communications with the wireless device on the dedicated channel.