Apparatuses and methods to facilitate customer to supplier funds transfer via premium messages. In one aspect, an apparatus to electronically transfer funds from a customer to a supplier, includes: a server component connected to a network; and a database coupled to the server component. The server component is configured to: transmit a plurality of premium rate mobile terminating text messages to the first mobile cellular telephone to effect a transfer of funds from the customer for reception by the supplier, after the customer has placed an order with the supplier; and transmit a notification message to a second mobile cellular telephone having a second telephone number to confirm that the transfer of funds has taken place.