A variable parser may be configured to determine a plurality of variables associated with a mailform template, the mailform template including one or more conditions. A data parser may be configured to determine one or more values associated with a target recipient and corresponding to each of the plurality of variables. A condition evaluator may be configured evaluate the one or more conditions based on one or more of the values to determine content associated with the personalized message. Replacement logic may be configured to replace, for the personalized message, each of the plurality of variables with the corresponding one or more values. A delivery engine may be configured to provide the personalized message including the one or more values and the content to the target recipient via one or more of the channels.