Computer readable media, apparatuses, and methods to control copying of AV data are provided. The data structure includes the AV data having a format according to a protocol for a digital channel between a transmission device and a reception device, and copy control information to control copying of the AV data. Accordingly, copy control can be performed for a digital signal received and decoded according to a DVI or HDMI protocol. In addition, when the digital signal is converted to an analog signal, a CGMS and Macrovision signal can be inserted into the analog signal.