A communication from a person in a first language is received at a contact center. A social network that the person frequents is searched to determine if the person can converse in a second language. The determination that the person can converse in the second language can be done through text analysis, voice analysis, picture analysis, video analysis, or different combinations of these. Based on the person being able to converse in the second language, the communication is routed differently within the contact center.In a second embodiment, the system and method searches the first social network to determine an issue in a first language. A second social network is searched to determine if the person can converse in a second language. Based on the person being able to converse in the second language, the issue is responded to based on the second language.