Invention Grant
- Patent Title: Content item slot scheduling
- Patent Title (中): 内容项时隙调度
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Application No.: US12197726Application Date: 2008-08-25
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Publication No.: US08335718B2Publication Date: 2012-12-18
- Inventor: Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
- Applicant: Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
Public/Granted literature
- US20100049644A1 CONTENT ITEM SLOT SCHEDULING Public/Granted day:2010-02-25
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