A contact center establishes a communication with a user. The communication is placed into a position in a wait queue that has other position(s) with other communication(s) that are waiting to be serviced by contact center agents. An offer is made to the user to change an amount of time to wait in the wait queue before being connected to a contact center agent. The offer can be based on a commodity such as money, frequent flyer miles, willingness to listen to an advertisement while holding, completing a survey, and the like. In response to the user accepting the offer, the position of the communication in the wait queue is changed to a different position. This allows the user to interactively adjust their wait time.