Invention Grant
- Patent Title: User generated targeted advertisements
- Patent Title (中): 用户生成有针对性的广告
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Application No.: US12368615Application Date: 2009-02-10
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Publication No.: US08341550B2Publication Date: 2012-12-25
- Inventor: David L. de Heer
- Applicant: David L. de Heer
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Wolfe-SBMC
- Main IPC: G06F3/048
- IPC: G06F3/048 ; G06F3/00 ; G06F13/00 ; G06Q30/00 ; H04N7/10 ; H04N7/025 ; H04N5/445 ; H04N7/173
Abstract:
User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.
Public/Granted literature
- US20100205562A1 USER GENERATED TARGETED ADVERTISEMENTS Public/Granted day:2010-08-12
Information query
