Invention Grant
US08341666B2 ADM enabled OITF, supporting IPTV infrastructure and associated methods
有权
ADM支持OITF,支持IPTV基础架构和相关方法
- Patent Title: ADM enabled OITF, supporting IPTV infrastructure and associated methods
- Patent Title (中): ADM支持OITF,支持IPTV基础架构和相关方法
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Application No.: US12609597Application Date: 2009-10-30
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Publication No.: US08341666B2Publication Date: 2012-12-25
- Inventor: George Foti
- Applicant: George Foti
- Applicant Address: SE Stockholm
- Assignee: Telefonaktiebolaget L M Ericsson (Publ)
- Current Assignee: Telefonaktiebolaget L M Ericsson (Publ)
- Current Assignee Address: SE Stockholm
- Agency: Ericsson Canada Inc.
- Agent Dilip C. Andrade
- Main IPC: H04N7/10
- IPC: H04N7/10

Abstract:
A system and method for the automated discovery of advertisement decision services and advertisement management services employs an advertisement application server which receives the address of an advertisement management service from an IPTV Controller during the registration phase. The advertisement application server then begins the configuration process by informing the advertisement decision server of the availability of a new advertisement management service. Additionally, an OITF having an embedded ADM makes use of markers in a received content stream to identify the location at which an advertisement is to be inserted, requests and receives advertisements from an ADS, and renders a video stream based on the received content and the received advertisement.
Public/Granted literature
- US20110030002A1 ADM ENABLED OITF, SUPPORTING IPTV INFRASTRUCTURE AND ASSOCIATED METHODS Public/Granted day:2011-02-03
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