A system, method, and apparatus are arranged to enable loading of an application, such as a game application, prior to a formal release date of the application. An end-user is provided components of the application either over a network, CD, DVD, or the like. At least one component of the application is encrypted. The end-user may register with an application provider. At a pre-defined time, such as a release date for the application, a decryption key is made available to the end-user. The decryption key may be employed to decrypt the encrypted component(s) of the application, such that the application may be readied for execution. In addition, bug fixes, additions, or the like, may also be pre-loaded to release of the application, thereby ensuring that the end-user has the most current application configuration.