A dual channel window lift assembly is provided, the assembly having: a door bracket; a pair of guide rails each being rotationally mounted to the door bracket for rotational movement in a predetermined range; and a cable assembly secured to the door bracket wherein at least one cable of the cable assembly is not received within a conduit and the at least one cable is secured to as least one pulley rotationally mounted to the one of the pair of guide rails and the at least one cable remains on the at least one pulley as the pair of guide rail each rotate within the predetermined range.