A pet toy includes a plurality of raised features to enhance a dental cleaning action of the animal toy within the animal's mouth. The raised features are provided in groups or sets of linearly extending and uniformly spaced protrusions. The protrusions preferably cover a majority of the outer surface of the pet toy. The distal tips of the protrusions may be roughened in order to enhance dental cleaning. A squeaker may be incorporated within the pet toy by an internal holding pocket that is integrally molded when the pet toy is manufactured. A control element may be used to activate or deactivate the squeaker.