A store-feeding device including a feeding conveyer with a belt catch that can be positioned in an infinitely variable fashion in a horizontal and/or vertical direction. The belt catch can be controlled by a controller such that products can be conveyed from a production station directly to the packaging station by a conveyer. If the packaging station is fully utilized or stopped, the belt catch can be positioned such that the products can be placed in the store. A further conveyer can be loaded with rejected or faulty series of products. For this purpose, the belt catch can be retracted and lowered.